Fractional CMO Services

For fintechs and financial services firms seeking expert marketing leadership without the
full-time commitment, our Fractional CMO service provides strategic direction and
execution support on a flexible basis. We help businesses define their marketing strategy,
optimise budgets, and scale growth efficiently.

• Develop and execute a results-driven marketing strategy
• Optimize marketing spend for maximum ROI
• Build and structure high-performing marketing teams
• Align marketing with business objectives for sustainable growth

These services are charged at a half day rate of £400 and full day rate of £800. 

 

Marketing Strategy Design

A strong marketing strategy is the foundation of business growth. Our Marketing Strategy
Design service helps fintechs and financial services firms develop a data-driven, goal-
oriented marketing plan that aligns with their business objectives. Whether executed by
MarketMy.ai, your in-house team, or another marketing services provider, this
comprehensive strategy ensures clarity, direction, and impact. 

What Happens?

• Data Collection & Analysis – Gather insights from market trends, competitor analysis and customer behaviour
• Goal & Objective Setting – Define measurable marketing objectives that align with business goals
• Strategy Development – Design a tailored marketing strategy incorporating demand generation, brand positioning, digital marketing, and AI-driven tactics
• Execution Roadmap – A step-by-step plan for implementation, whether in-house or outsourced

What You Get

• Your marketing strategy will be delivered as a comprehensive plan, covering: Business & Marketing Alignment – A roadmap that connects business goals with marketing objectives
• Target Audience Definition – Clear segmentation and ideal customer profiles
• Marketing Tactics & Channels – Recommendations for content marketing, paid media, SEO, social media, and more
• KPIs & Performance Measurement – Defined success metrics to track progress and optimise strategy

This service ensures you have a coherent, actionable marketing strategy, whether you execute it with MarketMy.ai, your internal team, or an external agency.

AI Marketing Consultancy

AI is changing the way marketers operate. Our AI Marketing Consultancy helps marketing
teams identify where AI could be valuable, and embed AI tools into operations, ensuring
they stay ahead of the curve. We provide expert guidance on the latest AI-driven tools,
training, and implementation strategies to streamline workflows and boost marketing
performance.

• Identify the best AI tools for your marketing stack
• Train your team on AI-powered automation and analytics
• Implement AI solutions for content creation, personalization, and data analysis
• Bring your marketing operations to the next level with AI-driven efficiencies

MarketMy: The Podcast

Marketing. AI. Innovation. Hosted by Founder Fiona Sherwood, each podcast episode is
designed to inform and inspire, providing listeners with practical advice and innovative
ideas. Whether you're a seasoned marketer or new to the field, our podcast is a resource for learning and growth, helping you stay informed about industry trends and best
practices.

MarketMy: The Podcast brings together marketing professionals to discuss the latest
trends, strategies, and challenges in the industry. From B2B and B2C marketing to
MarTech, growth strategies, and AI-powered transformation, our podcast delivers valuable
insights from top marketing minds.

Topics have included:

• AI and MarTech in marketing
• Growth marketing and demand generation
• B2B vs. B2C marketing strategies
• Brand building and loyalty marketing
• Designing and scaling marketing teams

And more….

Click here to schedule a call if you’re interested in being a guest on MarketMy: The Podcast